Ga.js is a legacy library. if you are starting a new implementation, we recommend you use the latest version of this library, analytics.js.for existing implementations, learn how to migrate from ga.js to analytics.js. this document assumes familiarity with google analytics tracking code (gatc) configuration.. If you're unfamiliar with events in google analytics you should first read the article about events in the analytics help center. implementation event hits can be sent using the send command and specifying a hittype of event .. Google tag manager is currently the most versatile solution for adding events to your site using their built-in google analytics tag template. any variable you can create within gtm can be added as an event field to bring rich data into your reports..
Event tracking 101 for google analytics. labels – a third and optional field, the label can help you further identify where the event took place, or the type of event that took place. if you. Event tracking in google analytics gives you the ability to measure how users interact with your website. this is done by adding an event tracking code to the elements on your site that you want to track.. I’ve found a nice wordpress plugin (wp google analytics events) for tacking google analytics events. so it’s pretty easy to add custom tracking to the clicks on links or any element, and even to create an event so to see if the users scroll into view..
